YouTube Brand Standards Book

This 326-page Smyth Sewn-bound book documents YouTube’s design evolution from 2005 to 2021. Created by YouTube’s brand team in collaboration with Hybrid Design, it serves as both a historical archive and a tactile expression of YouTube's visual identity. It showcases the brand’s logo history, design philosophy, iconography, typography, color palettes, and real-world examples of design applications.

Printed in California, the book uses a combination of premium papers, including 80# McCoy Gloss, 80# Keaykolour Pastel Blue, 80# Mohawk Superfine Eggshell Ultra, and 70# Mohawk Via Light Grey Smooth, offering a rich sensory experience. The result is a statement piece that translates YouTube’s digital presence into a lasting physical form, designed to inspire and document the brand's ongoing evolution.

YouTube Art Department:
Amy Yip, Andrew Lebov, Ash Qualischefski, Ching-Fa Lung, Chris Bettig, Earvin Fanfair, Emily Barrera, Jesse Lefkowitz, Jessie Zo, Kelsey Mayfield, Maegan Clawges, Rachelle Moon, Robyn Lee

Hybrid Design:
Caleb Kozlowski,Sarah Jean Recht,Hanna Goransson,Katie Ball

Creative Direction & Photography:
Scott Snyder

Print Awards 2022 Books - Entire Package - First Place Winner
Core77 Design Awards 2022 - Visual Communication Award - Notable