ChingFa Lung
ChingFa Lung
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Volume
Transforming the Art of Portable Cocktails

Designers

ChingFa Lung

Yura Park


Photographer

Tiffany Tran


Models

Lisa Starrett

Kendra Lauren

Role                          Art Direction

Package Design

 

Volume is for elevating the portable cocktail experience. The name for this brand was inspired by alcohol by volume(ABV). Alcohol by volume is a standard measure of how much alcohol is contained in a given amount of an alcoholic beverage. Because the jelly cocktail is unique in its form, We wanted to have a wordplay to highlight the jelly cocktail's uniqueness.

To visualize this, a tight logotype was designed to highlight the intensity of the flavors packed in a cube. The cube was also used to store easily and making high-end experience through exclusively designed cube packages.

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Index ↵

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Volume

 

Package Design, Art Direction

Designer: Ching-Fa Lung, Yura Park
Photographer: Tiffany Tran
Models: Lisa Starrett, Kendra Lauren

Volume is for elevating the portable cocktail experience. The name for this brand was inspired by alcohol by volume(ABV). Alcohol by volume is a standard measure of how much alcohol is contained in a given amount of an alcoholic beverage. Because the jelly cocktail is unique in its form, We wanted to have a wordplay to highlight the jelly cocktail's uniqueness.

To visualize this, a tight logotype was designed to highlight the intensity of the flavors packed in a cube. The cube was also used to store easily and making high-end experience through exclusively designed cube packages.

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YouTube Brand Standards Book


This 326-page Smyth Sewn-bound book documents YouTube’s design evolution from 2005 to 2021. Created by YouTube’s brand team in collaboration with Hybrid Design, it serves as both a historical archive and a tactile expression of YouTube's visual identity. It showcases the brand’s logo history, design philosophy, iconography, typography, color palettes, and real-world examples of design applications.

Printed in California, the book uses a combination of premium papers, including 80# McCoy Gloss, 80# Keaykolour Pastel Blue, 80# Mohawk Superfine Eggshell Ultra, and 70# Mohawk Via Light Grey Smooth, offering a rich sensory experience. The result is a statement piece that translates YouTube’s digital presence into a lasting physical form, designed to inspire and document the brand's ongoing evolution.

 

YouTube Art Department:
Amy Yip, Andrew Lebov, Ash Qualischefski, Ching-Fa Lung, Chris Bettig, Earvin Fanfair, Emily Barrera, Jesse Lefkowitz, Jessie Zo, Kelsey Mayfield, Maegan Clawges, Rachelle Moon, Robyn Lee


Hybrid Design:
Caleb Kozlowski,Sarah Jean Recht,Hanna Goransson,Katie Ball

Creative Direction & Photography:
Scott Snyder

 

Print Awards 2022 Books - Entire Package - First Place Winner
Core77 Design Awards 2022 - Visual Communication Award - Notable