YouTube Brand Refresh
Visual system development, Art Direction
INTERNAL / IN-HOUSE AGENCY
YouTube Art Department / San Bruno
ART DIRECTOR
Robyn Lee
WRITER
Alexander Barrett
CREATIVE DIRECTOR
Chris Bettig
DESIGNER
Ching-Fa Lung
Drake Manalo
Earvin Fanfair
Jessie Zo
Rachelle Moon
PRODUCER
Ash Qualischefski
DESIGN DIRECTOR
Amy Yip
ENGINEER
Kelsey Mayfield
Mattaniah Aytenfsu
Nick Kruge
LEAD ENGINEER
Maegan Clawges
LEAD ILLUSTRATOR
Jesse Lefkowitz
LEAD MOTION DESIGNER
Andrew Lebov
VP OF DESIGN
Fred Gilbert
YouTube Brand Refresh
Visual system development, Art Direction
INTERNAL / IN-HOUSE AGENCY
YouTube Art Department / San Bruno
ART DIRECTOR
Robyn Lee
WRITER
Alexander Barrett
CREATIVE DIRECTOR
Chris Bettig
DESIGNER
Ching-Fa Lung
Drake Manalo
Earvin Fanfair
Jessie Zo
Rachelle Moon
PRODUCER
Ash Qualischefski
To push the brand slogan "Be a Hero" further, the "10 thousand hours makes a hero." was curated and created. It is a visually-rich documentary film that documents the stories of the most influential professional in a variety of disciplines in the world. To be a hero is not a result; it is all about the process.
SciFest LA ←
Trulia ←
Volume ←
Monstera Font ←
→ Refracting Reality
→ BeanMagazine
→ Tesla Sense
→ GoPro
↑
© ChingFa Lung 2019